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In Brief: 27-room independent mountain retreat on Colorado’s iconic Highway 50 corridor closes at $2,700,000 – reflecting strong investor confidence in Salida’s booming outdoor tourism market
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Salida Inn & Monarch Suites – Image Credit Hotel Brokers International
Prime Investment Properties LLC, a leading hospitality brokerage firm and member of Hotel Brokers International, is pleased to announce the successful sale of the Salida Inn & Monarch Suites located at 7310 W US Highway 50, Salida, Colorado. The property closed on May 8, 2026, at a sale price of $2,700,000 — representing $100,000 per key and a meaningful appreciation over the asset’s prior transaction.
The Salida Inn & Monarch Suites is a well-established, 27-room midscale independent hotel ideally situated along US Highway 50 in the heart of the Colorado Rockies. Originally constructed in 1960 and thoughtfully renovated in recent years, the two-story, 13,500-square-foot property delivers a compelling combination of mountain charm and modern amenities, including some fully-equipped kitchens, cottages, a hot tub, outdoor pool, and multiple patios.
Situated on 1.20 acres with ample surface parking and prime frontage on one of Colorado’s most-traveled mountain corridors, the property benefits from exceptional visibility and proximity to world-class outdoor recreation including the Arkansas River, Monarch Mountain Ski Area, and the surrounding San Isabel National Forest. Salida’s thriving tourism economy — evidenced by a 2.4% year-over-year increase in occupied room nights across the Colorado Southwest Area submarket — underscores the compelling investment fundamentals of this asset.
The property was owned and managed by IMPRINT Hospitality, a Denver-based full-service hotel management company celebrated for its expertise with independent and lifestyle properties in the 30–100 key segment. Under IMPRINT’s stewardship, the Salida Inn & Monarch Suites has built a loyal guest following and a strong reputation in the regional market.
“The Salida Inn & Monarch Suites is a truly special asset in one of Colorado’s most beloved mountain towns,” said Dan Emert, Managing Principal, Prime Investment Properties LLC. “Salida has emerged as a top-tier outdoor destination, and this property — with its prime Highway 50 frontage, proven guest amenities, and renovation/expansion potential— represents exactly the kind of opportunity that resonates with hospitality investors who recognize lasting value and long-term upside. We are honored to have facilitated this transaction for both buyers and sellers and are confident the new ownership will continue building on the legacy and momentum this property has earned.”
The Colorado Southwest Area submarket continues to demonstrate positive demand momentum, with occupied room nights growing 2.4% year-over-year. Salida’s population is projected to grow 9.24% through 2029, further supporting long-term lodging demand in the region. The city’s growing reputation as a destination for outdoor enthusiasts, artists, and remote workers positions it as one of Colorado’s most dynamic small-market hospitality plays.
About Prime Investment Properties LLC
Prime Investment Properties LLC, based in Steamboat Springs, CO is a leading hospitality brokerage firm and a proud member of Hotel Brokers International, specializing in the acquisition and disposition of hotels, motels, and lodging properties across Colorado, Wyoming, Nebraska, Pennsylvania, New Mexico, Georgia, Oklahoma, Missouri, South Dakota and international resort markets. Led by Dan Emert, Managing Principal, Prime Investment Properties delivers personalized, results-driven service for hotel owners and investors at every level.
About Hotel Brokers International
Hotel Brokers International (HBI), founded in 1959, is the hospitality real estate industry’s most established network of professional brokers, with over 11,000 successful hotel transactions. HBI’s website features an extensive selection of hotels for sale, attracting global investors and industry professionals. HBI is the founder and administrator of the Certified Hotel Broker (CHB) Program, the only professional designation recognizing expertise in hotel brokerage. The organization also provides affiliate memberships to professionals in related fields such as franchising, lending, appraisals, and investment services, fostering a comprehensive network of hospitality specialists. Visit www.hbihotels.com.
Dan Emert
Owner – Hotel/Resort Broker
Prime Investment Properties LLC
Steamboat Springs, CO
970.658.8098
[email protected]
www.primeinvestmentprops.com
