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View MoreIn Brief: Independent hotels are increasingly adopting targeted digital marketing, personalized guest experiences, and direct booking incentives to compete with the growing influence of short-term rental platforms in attracting leisure travelers. How Independent Hotel Marketing Can Compete in the Age of Short-Term Rentals – Image Credit TravelBoom Marketing For years, independent hotels worried most about competing with branded hotel chains. Today, they face a different challenge. Travelers are just as likely to compare your property with a short-term rental as they are with another hotel.That shift has changed the booking journey. Travelers no longer evaluate accommodations based only on location…
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About 22 miles south of the former mining town of Patagonia, Arizona, down a winding, unpaved mountain road that passes cows…
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