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How Independent Hotel Marketing Can Compete in the Age of Short-Term Rentals

In Brief: Independent hotels are increasingly adopting targeted digital marketing, personalized guest experiences, and direct booking incentives to compete with the growing influence of short-term rental platforms in attracting leisure travelers. How Independent Hotel Marketing Can Compete in the Age of Short-Term Rentals – Image Credit TravelBoom Marketing    For years, independent hotels worried most about competing with branded hotel chains. Today, they face a different challenge. Travelers are just as likely to compare your property with a short-term rental as they are with another hotel.That shift has changed the booking journey. Travelers no longer evaluate accommodations based only on location…

Digital World

Travel & Tourism

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