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Majority of UK Travellers Interested in Visiting Literary and Film Locations, Survey Finds :: Hospitality Trends

  Camden Crescent Sweeping CREDIT Visit Bath Survey Highlights Growing Interest in Literary and Film Locations A new survey conducted by Mortar Research for UK tour operator Evan Evans indicates a significant rise in “set-jetting,” a trend where travellers visit destinations associated with books, films, or TV adaptations. The survey of 2,006 UK adults found that more than four in five respondents (83%) expressed interest in visiting at least one literary or film location. A quarter of those surveyed (25%) reported having already visited a location after seeing it featured in a film based on a book. The data suggests…

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